Embarking Into Business:As I begin my transition from part time into full time photographer and more importantly full time business person I have given a lot of thought to a name for my business. Actually I have thought about it for years now but the importance wasn't clear in the beginning. After taking a short business of photography course at George Brown College in Toronto I got thinking more about branding and presenting myself to potential clients. Now a few months later I am in a small business workshop, looking to complete a business plan and the importance of mission statements, value statements and positioning statements has come up. So I looked for a name that signified the way I wanted to do business, and I found fulcrum worked for me. In my photography business it signifies a point that balances my creativity, my technical skill and the clients needs (budget included) and allows those individual areas to work together for maximum results. A fulcrum describes that point of balance where force applied and results are harmonious. Fortunately not only was the name a good fit but, the domain Fulcrum Imaging was available and the business name was able to be registered and so ended my search for my business identity.
|My business name much like this piece of fitness equipment signifies balance.|