Friday 30 September 2016

Toronto Food Drink and Product Photography | Getting the Shot

Toronto Food Drink and Product Photography | Getting the Shot



Yes I know this is not the work that I normally post but it is a part of what I do and an example of being prepared to capture a vision no matter what I am shooting. Most photographers know that the best light can happen even before the sun pokes out over the horizon. Getting up early is only part of the equation. This spot on George Lake in Killarney Provincial Park is quite accessible and relatively close to the campground but I still made point to visit the day before and scout the location. With my dog accompanying me I knew there was a bit of a rock obstacle in our way and he would need help with a small climb, so I was prepared for that in advance. With the coming of fall light sunrise happens in a much shorter time frame than mid summer, so its important to pick a spot to shoot from as time may not allow a change of location, so again preparation is paramount. In my personal artwork I like to present it in large and non standard formats so in this photo shooting a panorama is much easier when you not only have the right gear, but knowing how to set it up and do it efficiently. Once that process happens I can let myself get immersed in the moment, create art and experience the vision I came with.


This shot was an added bonus and with a lack of a portfolio quality sunset on my first night, I looked for something else. In this case I found a shot of these fishermen in a canoe and I think it represents the romance and mood of Ontario's outdoors perfectly. But again I was prepared to shoot this both by having the right gear (in this case a 70-200 zoom) and the knowledge of how to use it, getting a sharp in focus shot in low light.

As a photographer I try to be prepared in anything I shoot and I take a lot of time to develop my skill to the point where I believe I can shoot in almost any situation both in nature and in the studio.

I do sell my fine art photography as a separate business from my commercial work and you can view this work at www.robertgreatrix.com or on our Instagram feed @robertgreatrix Our fine art sales are handled through our friends at Liss Gallery at 112 Cumberland in Toronto's historic and trendy Yorkville neighbourhood.

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Monday 21 March 2016

Toronto Food Drink and Product Photography | Recent Work

Recent Work

Since a picture is worth a thousand words I'll just show some of the personal work I've shot lately. Please let us know how we may be able to help your brand, by shooting your product, location, people, recipes etc. We are very easy to work with and once you have, we will do everything we can to be your "go to" photography source. What are you waiting for? 

Happy St Patrick's Day






All images copyright 2016 and are the property of Robert Greatrix and Fulcrum Imaging. No usage without written permission. 

Monday 1 February 2016

We Are On Instagram


Follow Us on Instagram


In the last few months of 2015 I started using Instagram more, as a vehicle to promote my photography business, share my photography work and find work by others to inspire me. At the start getting followers was slow but I did my homework and slowly (very slowly) my follower count is growing. If you want to follow my feed and add to the buzz, it's @fulcrumimagingstudio and the focus is on food and drink, with some breaks featuring travel and random commercial work. Below is my top nine most liked photo posts for 2015. I am looking forward to making 2016 even more successful, would you like to help? #followus





You can find my portfolio on my website, fulcrumimaging.com the link is in a tab at the top of the page too. 


All images are the property of Fulcrum Imaging and Robert Greatrix and are protected by copyright, any usage must be approved in advance.