Showing posts with label Commercial Photography. Show all posts
Showing posts with label Commercial Photography. Show all posts

Monday, 21 March 2016

Toronto Food Drink and Product Photography | Recent Work

Recent Work

Since a picture is worth a thousand words I'll just show some of the personal work I've shot lately. Please let us know how we may be able to help your brand, by shooting your product, location, people, recipes etc. We are very easy to work with and once you have, we will do everything we can to be your "go to" photography source. What are you waiting for? 

Happy St Patrick's Day

All images copyright 2016 and are the property of Robert Greatrix and Fulcrum Imaging. No usage without written permission. 

Monday, 8 September 2014

Hot Pepper Season

Hot Pepper Season: 

Toronto Food, Commercial and Corporate Photographer Robert Greatrix 

It's that time of year when all the spicy goodness is ripening up in a an explosion of red, orange and green. I was worried earlier in the year that an extremely persistent raccoon was going to successfully destroy my rooftop garden but as it turns out I think I have more peppers this year than ever. So I thought I would highlight some of my food photography portfolio and showcase my hot pepper crop. 

A selection of my peppers on a rustic white board surface, Jalapeño, Habernero, Cayenne or Chilli, one I don't remember and the dreaded Ghost Pepper. 

Some sliced Habernero with a diffused backlight. I love the aroma and vibrant colours of these fresh peppers. A couple thin slices is all I need to add some kick and intense flavours to a breakfast egg scramble. (Maybe a breakfast themed blog in the future)

The challenge comes some trying to use so many hot peppers as they seem to all ripen at once. Here I made a Spicy Salsa, a Habernero Mayo and a Fiery Red Sauce. I adapted the Fiery red Sauce recipe from an article in a recent Chatelaine magazine which always a great source for inspiring recipes. 

A couple more shots with the bottom one including some Guacamole, Tomato Salsa with Corn and Salsa Verde. I honestly never remember seeing Tomatillos before but saw some at the local Riverdale Farmer's Market and had try some of this somewhat unusual fruit. I roasted the Tomatillos over a light smoke on my Big Green Egg Grill and the sauce reflects it with a hint of smoky aromas. 

For more food photography visit and please visit your local farm markets and enjoy your harvest season. More food photography and more blog posts coming up.

Fulcrum Imaging is Toronto Photographer Robert Greatrix who is available for food, commercial and corporate photography as well as time lapse video creation. Please let us provide you a quote for all your photography needs by emailing a request to We would love to hear from you.

Copyright 2014.

A little behind the scenes shot of my photo set-up, its a lot more work than one imagines and the worse part is the clean-up :-). Cheers. 

Wednesday, 5 March 2014

What's in a Name

Embarking Into Business:

As I begin my transition from part time into full time photographer and more importantly full time business person I have given a lot of thought to a name for my business. Actually I have thought about it for years now but the importance wasn't clear in the beginning. After taking a short business of photography course at George Brown College in Toronto I got thinking more about branding and presenting myself to potential clients. Now a few months later I am in a small business workshop, looking to complete a business plan and the importance of mission statements, value statements and positioning statements has come up. So I looked for a name that signified the way I wanted to do business, and I found fulcrum worked for me. In my photography business it signifies a point that balances my creativity, my technical skill and the clients needs (budget included) and allows those individual areas to work together for maximum results. A fulcrum describes that point of balance where force applied and results are harmonious. Fortunately not only was the name a good fit but, the domain Fulcrum Imaging was available and the business name was able to be registered and so ended my search for my business identity.

My business name much like this piece of fitness equipment signifies balance.
 Fulcrum Imaging is Toronto Photographer Robert Greatrix who is available for corporate and commercial photography as well as time lapse video creation. To see more please visit Please let us provide you a quote for your photography needs by emailing a request to