Commercial
Photography | The Rewards of an Interesting Assignment
Recently, I had the opportunity to partner with BrandActive, www.brandactive.com, a
brand implementation firm based in Toronto and Fletcher Allen Partners (now
University of Vermont Health Network) in Vermont and New York to create a piece
to illustrate their recent brand change to the University of Vermont Health Network.
The focus of the project was to be a sign installation at the Fanny Allen Campus
in Colchester. In the past I have produced works with a combination of time
lapse photography and still images; but, for this project, we ventured into
video capture as well.
Part of the new look
sign(s) was a granite base; and in the video, we wanted to incorporate the
connection to the local-sourced granite and feature the geographic areas
serviced by the University of Vermont Health Network in Vermont and New York
State. You can view the video here: http://youtu.be/_-kcOqvUQck
Visiting the granite
crafters, Rock
of Ages, in Barre, Vermont was particularly interesting; and I got a great
inside look at an industry that we don't often see and something I wanted to
share. The amazing part was the mix of modern technology with the traditional
hand crafting methods. My host, Amanda, was wealth of information about the
processes and the history of Granite production which is the foundation of the Barre
area. Enjoy the photos and brief tour.
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| Computer controlled saws handle the time consuming cutting process. |
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| Here a pneumatic drill bores holes in this massive block of stone to be split for the sign base. |
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| The block is split like this by using a series of wedges and shims shown driven into the drilled holes. The split line is scored with a chisel to ensure a clean break. After this, the block is shaped to its final dimensions. |
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| The surfaces of the granite pieces are still shaped by hand using various chisels and hammers to chip away stone to the desired shape and texture. You can see some of this in the video. |
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| Working a little backwards this image shows a block of raw granite being hoisted out the quarry. |
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| A wide angle landscape shot shows the Rock of Ages quarry and the tall derricks used to hoist the granite out of the pit. If you notice the pattern and colour (unique to Barre Vt) of the granite on the face you might recognize it from a scene in the Star Trek movie where a young James Tiberius Kirk drives a corvette over a cliff. |
Hope you enjoy the photo tour and the video. The video was shot on a Sony A-99 and many of the photos were shot with a Sony A7 using a variety of Sony and Sigma lenses.
Please remember Fulcrum Imaging is now booking photo shoots for March and April, be sure to visit our website at www.fulcrumimaging.com to see the new look and recent work.
