Food Photography | Showing Off New Work

Food Photography | Showing Off New Work

The last few months we at Fulcrum Imaging have been busy shooting delicious new food drink and product self assignments, meeting great people and continuing to learn both in the studio and in the kitchen. I am sure you will agree our work has improved measurably over the past year and we want to showcase the best of our recent images. We have also updated our website with a new look and we love to show it off, so stop by www.fulcrumimaging.com to see what we have to offer and in the meantime enjoy the sampling below.

Food Photography | Fulcrum Imaging

We love burgers! And we ground our own mix of beef and pork shoulder to make this one. 

Product Photography | Fulcrum Imaging

Lighting is important for any product and we continually try new ideas to bring out the best in any item. And Bourbon is a favourite.

Food and Beverage Photography | Fulcrum Imaging

Our portfolio was lacking some drink photography so we teamed up with talented stylist Marianne Wren http://foodstylist.org to create this summer look lemonade.

Food Photography | Fulcrum Imaging

What more needs to be said, muffins don't last long in the studio as you can see. 

Product and Beverage Photography | Fulcrum Imaging

I'm a wine lover, so I chose to do a shot that would challenge my lighting skills. And what better way to celebrate a successful creation than with a glass of Vino. 

 It looks like spring is on its way and we still have spots left in March and April so book your food product or corporate shoots soon for the summer season. Call or email we would love to talk to you and discuss how we can help solve your problems, 647-408-6354 or rob@fulcrumimaging.com.

Cheers




As usual our images are copyrighted . We love sharing with credit but using our work for your own gain or profit is not cool.

5 Tips For Working Motion Into Still Photography

5 of My Tips For Capturing Motion in Still Photography

One thing I like to do more often now, is capture a sense of motion in my photographs. It makes an image much more interesting, can lead you in or out of the shot and lends itself to adding more to the story of the photograph. Here's a few tips:

1. If you are not entirely comfortable with all your camera settings shoot in shutter priority mode. It will let you focus on the shutter speed only. Set your camera to high speed burst mode too. 

A Lone Subject Surrounded by Motion Gives An Incredible effect. Timing Can Be Everything.

2. Practice practice practice. You will develop a feel for what shutter speed you need for a situation. Hand held I find 1/60 of a second plus or minus a stop works well. I still want to maintain a sharp image  with the subject blurred or a sharp subject and a blurred background if panning. 

Setting a Shutter Speed, Following the Action and Burst Mode Got This Panning Shot

3. Be prepared to fail. You may not get a great a image every time you try this but when you nail one the reward will be great. 

A Perfect Example Of Getting the Right Shutter Speed. The People are Visible but Just Enough Blur to Give a Sense of Motion. It Doesn't Happen Every Shot or Every Shoot. 

4. Like any photograph pay attention to what when and where you are shooting. All the effect in the world won't help bad light or a uninteresting scene. But like everything in photography there are no set rules, the subject may make the photo. Also be aware of your surroundings and don't get too caught up in the action and put yourself in harms way. 

Be Aware Around Traffic. Staring Through the Lens Can Throw off Your Sense of Balance and Location. 

5. If you find a great location look for something or someone coming into the scene. Previously I would wait and wait to get a shot with no people or distractions now I embrace "distractions". Use the burst mode to your advantage and fire off some successive shots and stay with it until the end. 

Night is Definitely One of my Favourite Times for Motion Blurring Effects. Find the Scene and Wait for Your Subject. 

Here the Motion Of the Skater and Dog Made the Scene But I Needed to Apply Some Nik Software Effects to Bring Some Life to the Overall Image. 

Go out and try this and get creative, motion in photography can make some great artistic expressions and some very unique abstracts. I hope my tips may help and inspire.
Robert Greatrix is the owner and photographer behind Fulcrum Imaging, for more of his work please visit www.fulcrumimaging.com.