We Are On Instagram

Follow Us on Instagram

In the last few months of 2015 I started using Instagram more, as a vehicle to promote my photography business, share my photography work and find work by others to inspire me. At the start getting followers was slow but I did my homework and slowly (very slowly) my follower count is growing. If you want to follow my feed and add to the buzz, it's @fulcrumimagingstudio and the focus is on food and drink, with some breaks featuring travel and random commercial work. Below is my top nine most liked photo posts for 2015. I am looking forward to making 2016 even more successful, would you like to help? #followus

You can find my portfolio on my website, fulcrumimaging.com the link is in a tab at the top of the page too. 

All images are the property of Fulcrum Imaging and Robert Greatrix and are protected by copyright, any usage must be approved in advance. 

Food Photography | Butter Croissants

Food Photography | Butter Croissants

One of my favourite parts of a recent trip to France including Paris was the abundance of bakeries and access to fresh bread and of course croissants almost everywhere I walked. In my own neighbourhood of Toronto Riverdale I walk Danforth Ave very frequently and always wished I could find the kind of bakery present in France close to my house. So as it turns out I walk by Dough Bakery very frequently and I never saw much in the window from the street to catch my eye until when recently I decided to poke my head in. What I found was not only a great variety of fresh breads and baked goods but one of my favourites, butter croissants. So today on my dog food run I stopped in and picked up a couple of these tasty beauties (and a loaf of bread) and had to photograph them. I just love the texture and the slight sheen you see on them as shown in the accompanying photos. Hope you enjoy. 

Oh the texture!

The Telltale Crab Shape of a Delicious Croissant

And Behind the Scenes of the Photos

This is again another renaissance of my blog and I intend to post more of my personal and professional shoots along with a behind the scenes shot or two. Feel free to ask any questions about my lighting, my gear or my techniques.

Toronto Food Drink and Product Photography by Fulcrum Imaging Studio. Photographer and Owner Robert Greatrix. rob@fulcrumimaging.com or 647-408-6354.


As always my photos are copyrighted, sharing is cool but only with full credit  and a link back as long as its not for commercial purposes otherwise ask first.

Food Photography | A Taste of the Danforth

Toronto Food Photography by Fulcrum Imaging Studio

A quick trip to the Krino's Taste of the Danforth street festival for some Chicken Souvlaki and some Greek Poutine along with some photos to capture the atmosphere of the yearly event. "The Taste" shuts down Danforth Ave around Toronto's Greektown allowing visitors to get a taste of Greek and Mediterranean (and more) Cuisine from local restaurants and street vendors. If you don't like crowds this isn't the place for you as thousands come for the food and carnival-like atmosphere. Enjoy the photos.

Greek Poutine Can't say no to Fries and Feta :-)

George from my Favourite Local Butcher. Ella Meats

For all your food photography needs from Advertising to Restaurant and Bars and Food Events, we will do our best to deliver a quote that will work for you. 

All Images Copyright 2015 Robert Greatrix and Fulcrum Imaging. 

Day in the Studio | Pasta Shoot

Toronto Food Photography by Fulcrum Imaging Studio

On the menu for dinner last night was a delicious pasta dish featuring Ginger Garlic and Lemon marinated Chicken Breast over a Pesto Spaghetti base along with a mix of farmer's market and fresh from my garden Tomatoes and Basil. I hope you enjoy the food photography and will check out the Fulcrum Imaging website for our full portfolio.

Overhead Perspective

Getting in Close

Third Perspective

We look forward to our next assignment and hearing from you for all your food (and more) photography needs.

#food #savourtheflavour #fulcrumimaging #lenstoweb #cooking #foodblog #foodphotography

Food Photography | Showing Off New Work

Food Photography | Showing Off New Work

The last few months we at Fulcrum Imaging have been busy shooting delicious new food drink and product self assignments, meeting great people and continuing to learn both in the studio and in the kitchen. I am sure you will agree our work has improved measurably over the past year and we want to showcase the best of our recent images. We have also updated our website with a new look and we love to show it off, so stop by www.fulcrumimaging.com to see what we have to offer and in the meantime enjoy the sampling below.

Food Photography | Fulcrum Imaging

We love burgers! And we ground our own mix of beef and pork shoulder to make this one. 

Product Photography | Fulcrum Imaging

Lighting is important for any product and we continually try new ideas to bring out the best in any item. And Bourbon is a favourite.

Food and Beverage Photography | Fulcrum Imaging

Our portfolio was lacking some drink photography so we teamed up with talented stylist Marianne Wren http://foodstylist.org to create this summer look lemonade.

Food Photography | Fulcrum Imaging

What more needs to be said, muffins don't last long in the studio as you can see. 

Product and Beverage Photography | Fulcrum Imaging

I'm a wine lover, so I chose to do a shot that would challenge my lighting skills. And what better way to celebrate a successful creation than with a glass of Vino. 

 It looks like spring is on its way and we still have spots left in March and April so book your food product or corporate shoots soon for the summer season. Call or email we would love to talk to you and discuss how we can help solve your problems, 647-408-6354 or rob@fulcrumimaging.com.

Cheers




As usual our images are copyrighted . We love sharing with credit but using our work for your own gain or profit is not cool.

Hot Pepper Season

Hot Pepper Season: 

Toronto Food, Commercial and Corporate Photographer Robert Greatrix 

It's that time of year when all the spicy goodness is ripening up in a an explosion of red, orange and green. I was worried earlier in the year that an extremely persistent raccoon was going to successfully destroy my rooftop garden but as it turns out I think I have more peppers this year than ever. So I thought I would highlight some of my food photography portfolio and showcase my hot pepper crop. 

A selection of my peppers on a rustic white board surface, Jalapeño, Habernero, Cayenne or Chilli, one I don't remember and the dreaded Ghost Pepper. 

Some sliced Habernero with a diffused backlight. I love the aroma and vibrant colours of these fresh peppers. A couple thin slices is all I need to add some kick and intense flavours to a breakfast egg scramble. (Maybe a breakfast themed blog in the future)

The challenge comes some trying to use so many hot peppers as they seem to all ripen at once. Here I made a Spicy Salsa, a Habernero Mayo and a Fiery Red Sauce. I adapted the Fiery red Sauce recipe from an article in a recent Chatelaine magazine which always a great source for inspiring recipes. 

A couple more shots with the bottom one including some Guacamole, Tomato Salsa with Corn and Salsa Verde. I honestly never remember seeing Tomatillos before but saw some at the local Riverdale Farmer's Market and had try some of this somewhat unusual fruit. I roasted the Tomatillos over a light smoke on my Big Green Egg Grill and the sauce reflects it with a hint of smoky aromas. 

For more food photography visit www.fulcrumimaging.com and please visit your local farm markets and enjoy your harvest season. More food photography and more blog posts coming up.

Fulcrum Imaging is Toronto Photographer Robert Greatrix who is available for food, commercial and corporate photography as well as time lapse video creation. Please let us provide you a quote for all your photography needs by emailing a request to info@fulcrumimaging.com. We would love to hear from you.

Copyright 2014.

A little behind the scenes shot of my photo set-up, its a lot more work than one imagines and the worse part is the clean-up :-). Cheers.