Toronto Food Drink and Product Photography | Getting the Shot

Toronto Food Drink and Product Photography | Getting the Shot

Yes I know this is not the work that I normally post but it is a part of what I do and an example of being prepared to capture a vision no matter what I am shooting. Most photographers know that the best light can happen even before the sun pokes out over the horizon. Getting up early is only part of the equation. This spot on George Lake in Killarney Provincial Park is quite accessible and relatively close to the campground but I still made point to visit the day before and scout the location. With my dog accompanying me I knew there was a bit of a rock obstacle in our way and he would need help with a small climb, so I was prepared for that in advance. With the coming of fall light sunrise happens in a much shorter time frame than mid summer, so its important to pick a spot to shoot from as time may not allow a change of location, so again preparation is paramount. In my personal artwork I like to present it in large and non standard formats so in this photo shooting a panorama is much easier when you not only have the right gear, but knowing how to set it up and do it efficiently. Once that process happens I can let myself get immersed in the moment, create art and experience the vision I came with.

This shot was an added bonus and with a lack of a portfolio quality sunset on my first night, I looked for something else. In this case I found a shot of these fishermen in a canoe and I think it represents the romance and mood of Ontario's outdoors perfectly. But again I was prepared to shoot this both by having the right gear (in this case a 70-200 zoom) and the knowledge of how to use it, getting a sharp in focus shot in low light.

As a photographer I try to be prepared in anything I shoot and I take a lot of time to develop my skill to the point where I believe I can shoot in almost any situation both in nature and in the studio.

I do sell my fine art photography as a separate business from my commercial work and you can view this work at www.robertgreatrix.com or on our Instagram feed @robertgreatrix Our fine art sales are handled through our friends at Liss Gallery at 112 Cumberland in Toronto's historic and trendy Yorkville neighbourhood.

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Day in the Studio | Pasta Shoot

Toronto Food Photography by Fulcrum Imaging Studio

On the menu for dinner last night was a delicious pasta dish featuring Ginger Garlic and Lemon marinated Chicken Breast over a Pesto Spaghetti base along with a mix of farmer's market and fresh from my garden Tomatoes and Basil. I hope you enjoy the food photography and will check out the Fulcrum Imaging website for our full portfolio.

Overhead Perspective

Getting in Close

Third Perspective

We look forward to our next assignment and hearing from you for all your food (and more) photography needs.

#food #savourtheflavour #fulcrumimaging #lenstoweb #cooking #foodblog #foodphotography

Photography Self Assignment: Staying Ahead of the Competition

Photography Self Assignment: Staying Ahead of the Competition

As I ended out 2014 I was thinking about my business and also my artistic goals for the coming year. So I produced this image that allowed me to do a a few things.

The first was shoot for a story/theme: Staying ahead of the competition. So the way I shot this (yes these are self portraits) and composited it was was to show how a business needs to stay ahead of its competition even though they may look and act like your business. Regardless of how similar we are there always differences and finding what makes you unique and marketing what makes you unique is the key to separating yourself in a competitive business market.

Number two was to try some different lighting techniques. For the base shots I used a three point lighting technique with two strip boxes behind and to the sides of the subject to provide rim/side lighting and a high front light and a low reflector to provide a fill on the front. This is a lighting technique I want to experiment with more in 2015. The goal was to produce an edgy lighting set-up and further enhance that edgy contrasty look in both Lightroom and Photoshop.

And the third goal was to practice making selections and producing a simple composite of blended and scaled the images in Photoshop. I put each image on its own layer and scaled them according to position with the transform tool and added an increasing amount of blur to the images that appear further away to simulate a realistic depth of field.

Competition by Robert Greatrix

If you enjoy my photography please visit my website for more www.fulcrumimaging.com .

If you want to participate in producing some fun and unique images please contact me I am always looking for interesting self assignments in addition to paid work.


All my blog images are copyright and cannot be used without permission.